The launch readiness checklist for metadata teams
Seven repeatable steps revenue teams follow to keep launch previews consistent across every channel.
Revenue teams juggle dozens of assets the week before a launch. Metadata rarely gets an owner, which is why so many launches ship with mismatched imagery or typos in the description. Here is the playbook our customers use to make metadata part of the launch retro.
- Audit every canonical URL attached to the launch and note where it lives in your CMS.
- Confirm naming conventions and UTM parameters long before you click publish.
- Generate preview images in a staging environment and send to brand for sign-off.
- Warm caches using the Ogmentive dashboard or API so social teams can QA the experience.
- Capture analytics baselines to compare click-through rates post-launch.
- Schedule automated refreshes for regional sites or language variants.
- Close the loop with a metadata retro 48 hours after launch.
When metadata compliance becomes muscle memory, your team stops firefighting and starts iterating on what works. Pair this checklist with the edge rendering deep dive to understand how the platform enforces it.